October 7, 2025

Uncovering Hidden Profit: Empowering Entrepreneurs to Fuel Their Purpose

Show Notes

Jamie Trull is a seasoned CPA and corporate accounting veteran turned entrepreneur. Founder of “Power in Numbers,” Jamie specializes in teaching small business owners how to uncover hidden profits and strategically manage their finances. With her new book “Hidden Profit,” she offers insights on finding profitability to fuel life and business goals. Jamie is known for her engaging teaching style which resonates primarily with women entrepreneurs, helping them overcome financial uncertainties to build sustainable, purpose-driven businesses.

Episode Summary:

In this engaging episode of Talking Shizzle, host Taylor Wilson sits down with Jamie Trull, a dynamic female entrepreneur and the brain behind “Power in Numbers.” Jamie is celebrated for her unique approach to helping small business owners discover hidden profits within their operations. With her upcoming book, “Hidden Profit,” Jamie aims to debunk the myths around financial management for entrepreneurs, especially women who typically doubt their fiscal strategies. The conversation sheds light on embracing financial strategy to drive both personal and professional objectives.

Jamie Trull shares her journey from being a corporate accountant to pursuing entrepreneurship out of necessity and personal choice when faced with a career crossroads. Her empathetic style and insight have amplified her impact, especially during the COVID-19 pandemic when she pivoted to offer crucial financial advice through her online platforms. Jamie introduces concepts like ‘Profit Levers’ and ‘Profit Planning,’ encouraging listeners to realign their financial habits to foster lucrative business ecosystems. Her candid discussion emphasizes the alignment of profit with purpose, challenging the conventional narrative around financial success and its correlation with societal impact.

Key Takeaways:

  • Jamie emphasizes the significant potential of women entrepreneurs in using profit to fuel purpose-driven initiatives, highlighting the economic ripple effect when women thrive financially.
  • The episode covers strategic approaches like adjusting pricing and cost management, presenting these as pivotal levers to unlock hidden profits.
  • Jamie’s ‘Profit Planning’ method offers a structured way to allocate profits towards personal and business goals, underpinning a balanced financial strategy.
  • The importance of frequent review and adjustment of pricing is stressed, aligning this with market demand and operational scalability.
  • Jamie challenges the misconception that profit is at odds with purpose, instead advocating for profit as a means to enable broader social impact and personal fulfillment.

Resources:

  • Jamie Trull’s website: jamietrull.com
  • YouTube Channel: Jamie Trull
  • Book: Hidden Profit – pre-order available on her website, releasing October 21st.
  • Relay Financial: Business banking service mentioned for managing multiple accounts efficiently.

Tune into this episode to discover how Jamie Trull’s insights can transform your approach to financial management in your business, uncover hidden profits, and drive both purpose and profitability. Stay connected for more impactful episodes on Talking Shizzle. 

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