Susan B. Merry is the inspiring founder of Inner Joy, an activewear company emphasizing comfort and style for older women. Launching her company at the impressive age of 78, Susan brings a unique perspective as a lifelong dancer and a retail veteran. With a background that includes working for prominent names like Chico’s and Barnes & Noble, Susan combines her retail expertise with a deep passion for dance therapy. Her mission is to create activewear that empowers women to feel good in their bodies, regardless of age.
Episode Summary:
In this episode of the Talking Shizzle pod, host Taylor Wilson jumps into a conversation with Susan B. Merry, the spirited founder of Inner Joy. The episode centers around Susan’s personal and entrepreneurial journey that began at the age of 78. Listeners will be drawn in by Susan’s late-blooming entrepreneurial spirit, her lifelong dedication to dance, and her commitment to providing quality activewear for older women. Taylor and Susan explore themes of resilience, lifelong learning, and how fashion can be empowering no matter your age.
As they chat, Susan discusses the motivations behind starting her business, rooted deeply in her love for dance and a clear gap she identified in the activewear market. Keywords such as “entrepreneurship,” “activewear for older women,” and “dance therapy” serve to highlight Susan’s journey and the unique niche she aims to fill. The conversation also touches on the challenges of launching a business later in life, the importance of comfort in activewear, and the ever-evolving landscape of fashion as it becomes more inclusive for all age groups. Susan’s compelling story is a testament to the idea that it is never too late to pursue one’s passions and make a difference.
Key Takeaways:
- Susan Merry started Inner Joy at 78, blending her passion for dance with her retail experience to fill a gap in the market for comfortable, stylish activewear for older women.
- Her brand emphasizes movement, comfort, and body positivity, aligning with the principles of dance therapy, a field Susan is passionate about.
- The journey from conception to product launch took about a year and a half, highlighting the persistence and learning required in starting a business.
- Challenges in marketing to the older demographic illustrate a shift away from traditional methods to a more digital strategy, including an upcoming launch on Amazon.
- Susan’s commitment to creating quality products in the U.S. and incorporating feedback from her customers speaks to her dedication to mindfulness and community.
Resources:
- Inner Joy Activewear: EnjoyActiveWear.com – Discover comfortable, stylish activewear catering to older women.
