Unlocking Donor Potential: What Makes Them Tick, Click, and Give

Written By Lizzy Romanes

About the Guest:

Moshe Hecht is a seasoned entrepreneur and philanthropic innovator, serving as the CEO and founder of Hatch. With a profound history of over a decade in servicing nonprofits, Moshe co-founded Charity.com, a leading crowdfunding platform for nonprofits, which successfully raised over $3 billion for more than 8,000 organizations worldwide. At Hatch, Moshe focuses on leveraging data intelligence to enhance donor relations for mid-sized nonprofits by providing a comprehensive view through complete human profiles, powered by innovative technology solutions.

Episode Summary:

In this episode of Talking Shizzle, host Taylor Shanklin talks with Moshe Hecht, an innovator in philanthropic technology, about how his platform Hatch is revolutionizing the way nonprofits engage with their donors through data intelligence. Moshe discusses his journey from Charity.com to founding Hatch, exploring how data-driven insights are transforming the landscape of nonprofit fundraising and donor relationship management. Prepare for a look into the future of philanthropy, enriched with compelling insights and practical applications of data intelligence in the nonprofit sector.

Throughout the episode, Moshe introduces the concept of 'complete human profile,' emphasizing how Hatch collects over 80 data points to paint a holistic picture of donors. He elaborates on how understanding what makes donors tick, click, and give can lead to more meaningful and successful engagements. The discussion explores the innovative feature of Hatch Live, a real-time feed that keeps nonprofits connected to their community by tracking news, social activity, and events relevant to their audience. Moshe touches on the use of generative AI to enhance communications and shares his excitement about the recently launched Quick Search tool, offering insights into future developments in nonprofit technology.

Key Takeaways:

  • Complete Human Profile: Hatch provides a comprehensive view of donors through 80+ public data points, enabling nonprofits to understand donors holistically.

  • Real-Time Engagement: Hatch Live offers a real-time feed of community activities, allowing nonprofits to engage meaningfully with their audience.

  • Innovative Use of AI: Generative AI is harnessed by Hatch to improve personalized communications, enhancing the efficacy of donor interactions.

  • Data-Driven Segmentation: Nonprofits can leverage data intelligence for targeted segmentation, improving campaign success and donor engagement.

  • New Quick Search Feature: Hatch's Quick Search provides nonprofits with instant access to detailed profiles of individuals, opening new opportunities for engagement.

Resources:

Lizzy Romanes
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