Unlocking Content Longevity: Distribute and Repurpose Like a Pro

Written By Lizzy Romanes

About the Guest(s):

Ross Simmonds is a renowned content marketing expert, entrepreneur, and the founder of Foundation Marketing, a content marketing agency specializing in B2B brands. Ross has a rich history in digital marketing, beginning with his first blog in high school and evolving into innovative content strategies for top-tier clients. Apart from his professional endeavors, he is also a devoted dad (Woot Woot -- Go Dad!) and a passionate enthusiast of board games. He has notably transformed early entrepreneurial ventures into a successful marketing career, marked by his belief in the power of impactful storytelling and content distribution.

Episode Summary:

In this engaging episode of Talking Shizzle, host Taylor Wilson is joined by Ross Simmonds, an expert in content marketing, and Creative Shizzle Happiness Manager, Will Novelli. The conversation is a really informative one and the group talks about the innovative strategies for content repurposing and distribution, with Ross sharing his insights on leveraging the Internet to reach vast audiences. We then explore his journey from a fantasy sports blogger to a sought-after content strategist, detailing how storytelling and content longevity fuel business growth. This episode is a goldmine for entrepreneurs and marketers eager to harness the power of well-distributed content.

As the discussion progresses, Taylor and Ross tackle pivotal topics like channel-specific content distribution, the importance of storytelling, and untapped platforms like Reddit for B2B marketing. Ross highlights his methodology for channel and content market fit and emphasizes the critical role of understanding audience preferences to achieve effective content marketing. He puts a fresh perspective on the conventional approach to content, encouraging marketers to embrace a limitless mindset of distribution and overcome the fear of audience judgment.

Key Takeaways:

  • Harnessing Content Longevity: Ross believes in the timelessness of good content and storytelling, suggesting marketers should continually redistribute valuable content across platforms.

  • Channel User Fit: Identify platforms where your audience engages and tailor your content to that medium rather than using a one-size-fits-all approach.

  • Reddit for B2B Success: With Reddit's growing presence in search engine results, there's an opportunity for B2B brands to leverage this untapped platform for audience engagement.

  • Embrace the 4 E's of Content: Every piece of content should aim to educate, engage, entertain, or empower the audience to truly be effective.

  • Overcoming Fear: A primary barrier to content distribution is the fear of judgment. Marketers need to overcome this to effectively reach and engage with broader audiences.

Resources:

This insightful conversation with Ross Simmonds provides valuable strategies for content marketers and entrepreneurs. Tune in to the full episode to explore!

Lizzy Romanes
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