SWTX BY CREATIVE SHIZZLE CASE STUDY
SWTX’s Elevated Branding and Design
Southwest Texas Junior College set out to elevate their brand and position themselves as a leading institution in their region of Texas. Simplifying their name to Southwest Texas College was just the first step—they needed a partner to help craft a powerful brand story, refine their messaging, and design a cohesive visual identity.
With Creative Shizzle’s Brand Kickstart Package and Design Subscription, they launched a bold new brand across all campuses, driven by strategy, creativity, and precision.
THE PROBLEM
Southwest Texas Junior College faced a challenge: their name and brand no longer reflected their aspirations or their role in the region. They needed a name that better represented their growth and positioned them as a modern, leading institution. Alongside this, they required a compelling brand story, clear messaging, and a strong visual identity to align with their vision—and a strategy to roll it all out seamlessly across multiple campuses.
THE SOLUTION
Creative Shizzle stepped in with a holistic approach. We worked closely with Southwest Texas to simplify their name to Southwest Texas College and craft a brand story that communicated their leadership and vision for the future. With our Brand Kickstart Package, we developed their messaging, refreshed their visual identity, and built a rollout strategy.
Through an ongoing Creative Shizzle Design Subscription, we executed the design elements and ensured their new brand was successfully launched across all campuses in Texas, positioning them as a standout institution in their region.
Scope of project
Strategic Discovery
Creative Direction
Brand Messaging and Positioning Strategy
Brand Identity Design
Print and Digital Design
Copywriting
Full brand guide
New college logos as well as school logos and campus logos
New college mascot
New taglines, messaging pillars and brand story
What were the main challenges you faced before working with Creative Shizzle?
Our biggest challenge was navigating a full rebrand as we transitioned from Southwest Texas Junior College to Southwest Texas College—all without an in-house graphic designer. We needed a new look and feel, complete with logos, colors, and taglines while balancing our existing responsibilities and ensuring the rebrand reflected our values and history.
What made you choose Creative Shizzle for your brand and/or graphic design needs?
We chose Creative Shizzle because of its affordable subscription model, flexibility, and deep understanding of rebranding. Its team offered a seamless blend of creativity, strategy, and design expertise, which allowed us to tackle the monumental task of rebranding confidently without overextending our resources or staff.
Can you describe how our services helped you overcome those challenges?
Creative Shizzle became an extension of our team, helping us balance our daily responsibilities while they took care of the creative heavy lifting. From designing logos to developing a cohesive color scheme and taglines, they ensured our rebrand was impactful. Even with last-minute requests, their responsiveness kept us on track and stress-free.
What specific results have you achieved since using our services?
The rebrand revitalized our institution’s image, positioned us ahead of competitors, and helped us better connect with our community. With Creative Shizzle’s support, we launched a cohesive and compelling brand that stayed true to our values while reflecting a fresh, modern identity.
How has working with Creative Shizzle impacted your overall business strategy or goals?
Their work elevated our branding strategy and ensured our rebrand resonated with both current and prospective students. By handling the design and strategy, they allowed us to focus on engaging with our community and advancing our institution's mission without being bogged down by the technicalities of rebranding.
Would you recommend Creative Shizzle to other businesses? If so, why?
Absolutely. Creative Shizzle’s flexible subscription model, competitive pricing, and personalized approach made it an ideal partner. They felt like part of our team, offering innovative solutions, consistent support, and a dedication to helping us succeed.
Is there anything else you would like to add about your experience with us?
Creative Shizzle made an overwhelming process feel seamless. Their friendly team, quick responses, and unwavering support ensured our rebrand exceeded expectations. They weren’t just a service provider—they were partners who genuinely cared about our success.
Philip E. Hadley
Director of Student and Community Outreach I Southwest Texas College
SUMMARY
With a bold new name, a compelling brand story, and a cohesive visual identity, Southwest Texas College successfully positioned itself as a leading institution in its region.
Through Creative Shizzle’s strategic guidance, design expertise, and seamless rollout execution, they launched a brand that reflects their vision for the future and solidifies their role as a standout educational leader in Texas.
READY TO KICKSTART YOUR BRAND?
