Oct 13

Finding the pain point for your audience, while never losing sight of your mission with Nic Esposito

Talking Shizzle
Talking Shizzle
Finding the pain point for your audience, while never losing sight of your mission with Nic Esposito

Show Notes

In today’s episode, we really bet the farm on talking some shizzle and learning some shizzle, while talking to our dear friend Nic Esposito. Nic is on the leadership team of Circular Economy Philadelphia, an accomplished manager, civic leader, public speaker, published writer, entrepreneur and waste management professional with a deep understanding of the circular economy. The goal of circular economy is to no longer rely on incinerators or landfills to manage our waste. This is done by recycling, reusing, and reducing waste. Zero waste is a goal to strive for in order to build a circular economy. We dive deep and learn more about what we can do to help, to better change our habits, and build awareness for others while doing so.

Nic, and we, also believe that Philadelphia can be a world-class city for each one of its residents. Listen in and you’ll be able to tell that Nic is proud to be a native of Philadelphia, a family man, and ecstatic to be doing social work and creating impact. 

We chat extensively about these topics, plus many more!

  • The Benefits and Challenges of an Urban Farm, and Composting for all-
  • The Importance of Understanding Your Customer’s Pain Points.
  • The Power of Positivity: How Nic Went from Picking Up Trash to Advocating for Zero Waste.
  • The Importance of a Circular Economy in Achieving Zero Waste Goals.
  • Why you must have a good business model as an entrepreneur.

And just remember, “It doesn’t matter if you’re feeding three people or 3000 people if you’re growing food to feed people, you’re farming.” So – keep up the great work! We will get to our goals of zero waste, if we work together as a community and use some of these teachings that Nic has passed on in this episode.




Shout Outs from Nic
The Omnivores Dilemma: https://www.amazon.com/Omnivores-Dilemma-Natural-History-Meals/dp/0143038583

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